Hi, I'm Amy.
I've managed to carve a living and have three successful businesses by letting Creativity be my North star.
Over the past 20 years I've been (and still am) an artist, set up two successful businesses and worked with a variety of partners and organisations.
Now I'm combining that with motherhood, which has opened up a new seam of inspiration. Read on....
The values that run through everything I make.
Creativity
In all forms. I believe tapping into your creativity - in work, business, art, parenting, friendships always leads to the best outcomes. The waterfall effect is also very real.
Human - ness
Connection, relationships, real life experiences. There's magic, healing and joy there and I think we need it more than ever.
Gender equality & activism
I'm a sucker for fairness. Currently, I'm passionate about making things more fair and equal for women and girls across the board. Becoming a mother has highlighted where more change is needed.
Wellbeing
Wellbeing is a core thread through everything I do. I want people to feel nice. That's why I always consider and curate the details around how someone experiences an artwork, event or 1:1 coaching session with me.
Artistic projects.
I'm a multi-disciplinary artist, creating multi-layered encounters, experiences and spaces. I mainly work across installation art, set design, art activism and live art.
My work takes places outside gallery walls and recently I've been drawn to making work with different groups and communities, and helping facilitate others to become artists.
Here's a selected scrapbook of some of the art projects I've made and shown over the past 20 years. Have a scroll ππΌ
Current Research: Tiny Arts Club
Dedicated physical building for art, creativity and community for 0-5 year olds.
Horoscope Hotel
Enchanted City, Newcastle βMentored twelve Northumbria Uni students to produce twelve site-specific artworks in the form of doors. Astrologer Lina Della Luna created a bespoke horoscope audio piece for each door/star sign.
The Story of You & Me
A project using book-making and craft to collect people's stories. Taking place in arts venues, people's homes, online and via a post-able kit for Covid.
BALTIC Centre for Contemporary Art
Ongoing community and family programme β designing and delivering artistic experiences for children and young people.
HIVE
Explore Arts Northumberland β a series of workshops with Year 8 and 9 students co-creating an outdoor installation.
Letters to An Artist
A mass live-art project across seven schools, ending in a live letter exchange at Woodhorn Museum.
Colour to The Grey
Award-winning project beginning with 70 teenagers, then a core group of 7. All about community activism and change-making. Blyth, Northumberland
Fairground Reminiscence
An immersive dance and installation piece about fairground and travelling-community heritage, toured across four venues.
Enchanted Parks
Neon style word installations created for NewcastleGateshead's annual outdoor winter event.
Juice Festival (NewcastleGateshead)
Worked with eight young people to devise and film a video installation for Juice Festival, Newcastle.
Experiments in Happiness
Fifteen rooms of a Georgian building in Newcastle transformed into interactive installations, experiences and performance. Part of the Late Shows Newcastle. Over 600 visitors.
Art in Odd Places
An Arts Council R&D intervention between London and New York exploring the influx of "selfie" culture into our lives.
A Word in Your Shell-Like
Whitstable Biennale β live ear casting on the beach, ending in a walking ceremony returning plaster oysters to the sea.
The Takeaway Shop
A week-long pop-up in Deptford β book-making and a cut-and-paste local history archive. Followed by Queens Hall Hexham workshops.
Funeral
Part of SPILL National Review of Live Art β a devised one-on-one interactive installation and audio piece about grief, memory and pain.
24-carat Cake
Commissioned by Deptford X β a pop-up gold cafe and installation in a railway arch, on throw-away culture.
Food for Thought
An installation in a derelict space using performers, food and light β shown in Liverpool then Deptford X.
Sing Your Heart Out
An interactive Live Art piece responding to representations of women on reality tv. 6 female performers, a DJ (me) and Karaoke...
Event design.
Blending installations, set design, prop making and sourcing to create magical experiences for the public, brands and private clients.
In 2013 I started an Immersive Events Company with my artist pal Louise Orwin β Lemonade and Laughing Gas Ltd. We delivered over 20 events; our largest ran for 3 months and saw over 5,000 people through the doors β this was a six-figure-profit event.
From 2020 - 2025 I ran The Joy Eclectic to design and style live events including weddings, corporate events and brand launches.
