A bit of backstory
Art, event design and creativity

Creativity has been my core guiding principle since I was a child.Ā 

I’ve somehow managed to carve a living and successful businesses by letting this be my North star.

As an artist, I’m passionate about making art that takes place outside traditional institutions and creates real meaning and memories for everyday people. That means work that focuses on interactivity, live-ness and connection - exploring what connects us as human beings.

I’ve presented work at SPILL National Review of Live Art, BAC, Forest Fringe, Deptford X, The Late Shows Newcastle, The Basement Brighton, Camden People’s Theatre, RichMix, The Bluecoat, Barbican Plymouth, Shoreditch Town Hall, Queen’s Hall Hexham, Whitstable Biennale Satellite and on the streets of New York via Art in Odd Places.

As well as delivering my own projects, I have been commissioned by a wide range of partners including arts festivals, charities and community organisations.

In 2019 I joined theĀ  Freelance Artist atĀ Baltic Centre for Contemporary Arts and worked with many different groups as a maker and workshop facilitator.

I trained in Theatre & Performance Design at LIPA, graduating in 2007. My background in set design means I often call upon these skills in my work, creating whole immersive environments and interactive encounters. Many of my projects have taken place in empty buildings, bringing them back to life for creative and cultural purposes.

The other side of what I do:
Event Design

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I’ve love blending installations, set design, prop making and sourcing to create magical experiences for the public, brands and private clients.

In 28 I ran a limited company with my artist pal Louise Orwin - Lemonade and Laughing Gas. We delivered over 20 events. Our largest ran for 3 months and saw over 5000 people through the doors...

During Covid I set up The Joy Eclectic to focus on designing and styling live events.

London events I’ve designed have been featured in Vogue Time Out, Evening Standard, The Telegraph and more.

Previous clients include: Vuse x Tokio Hotel, BDO, iDeedialog, BookTrust, Ocado, Shelter, Guide Dogs, ITV, Wild Turkey, Shout Digital, Bauer Media UK & Flying Tiger Copenhagen.

The other side of what I do:
Event DesignĀ 

I’ve love blending installations, set design, prop making and sourcing to create magical experiences for the public, brands and private clients.

In 28 I ran a limited company with my artist pal Louise Orwin - Lemonade and Laughing Gas. We delivered over 20 events. Our largest ran for 3 months and saw over 5000 people through the doors...

During Covid I set up The Joy Eclectic to focus on designing and styling live events.

London events I’ve designed have been featured in Vogue Time Out, Evening Standard, The Telegraph and more.

Previous clients include: Vuse x Tokio Hotel, BDO, iDeedialog, BookTrust, Ocado, Shelter, Guide Dogs, ITV, Wild Turkey, Shout Digital, Bauer Media UK & Flying Tiger Copenhagen.

I’m Amy.

I think my years of sourcing stuff for events has made me a lover of combing markets, secondhand and vintage shops. For home bits and clothes. My mum thinks I’ve got a problem when it comes to the amount of clothes I have.

Making stuff is a key NEED for me. These days I’m making bread and finding a lot of satisfaction from creating offers and writing.

I’m a mum of two young girls: aged 4 and 1 and a half. Building time freedom for our family is my driving goal.

I am a total

coffee and wine snob.

If it’s not decent, I don’t drink it.

My heart is equally split between London and where I’m from - Northumberland. We go back regularly to reset but then always look forward to coming back to the big smoke too.

I’m a music lover. I play the piano and am addicted to 6music. Music can always make me cry. Even on product adverts.Ā 

I’m obsessed with

Empty buildings

I think one day I will take over a big space and fill with amazing people and activities.Ā 

Work with me

Join other mothers navigating this shift

A small-group programme designed to help you reconnect with your creativity, gain clarity, and build work that fits your life.

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Join other mothers navigating this shift

A small-group programme designed to help you reconnect with your creativity, gain clarity, and build work that fits your life.

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ABOUT ME

My Story
The Joy Eclectic

WORK WITH ME

Mama Reset
1:1 Mentoring


Ā© 2026 Amy Lord. All rights reserved.